Talking digital, acting local

Digital media allow people to engage in campaigning in far more ways than just signing a petition or emailing their MP. And local-level changes don’t have to be driven by just offline activity. Here are six ways that your campaign can use the power of…

Meaningful MEL: Social Media Campaigning

Since I got involved in evaluation a few years ago, influencing stakeholders has gained a new dimension through the rise of social media. Now politicians, celebrities, and even football-supporting cats interact every day with the public through Twitter, Facebook and more. So how can you…

Campaign PR lessons from the phone hacking scandal

If you’re anything like me, you will have been fascinated by the select committee questioning of News International staff about the alleged involvement of its newspaper, the News of the World, in phone hacking – as well as the associated resignations like those of James…

A Comparison of Digital Campaigns Tools

*Please note this was a piece of analysis done in 2011* E-campaigning has been a vital tool for campaigners across the world to marry great quality with high quantities of actions. Today there are more campaigning software options than ever. Together with fellow consultants Lisa…

From We-Think to We-Do

Keeping your strategy secret is one thing – but by reflecting and collaborating with other campaigners, you can bring the whole movement forward. Campaigners don’t often get together en masse. But when we do as a sector, I’ve always found it incredibly interesting. Seeing die-hard…