Social media: It doesn't have to be so complicated.

Converse, track and spread the word: Measuring social media campaigning effectiveness

Since I got involved in evaluation a few years ago, influencing stakeholders has gained a new dimension through the rise of social media. Now politicians, celebrities, and even football-supporting cats interact every day with the public through Twitter, Facebook and more. So how can you track and demonstrate your impact through social media? This was[…]