Social media: It doesn't have to be so complicated.

Converse, track and spread the word: Measuring social media campaigning effectiveness

Since I got involved in evaluation a few years ago, influencing stakeholders has gained a new dimension through the rise of social media. Now politicians, celebrities, and even football-supporting cats interact every day with the public through Twitter, Facebook and more. So how can you track and demonstrate your impact through social media? This was[…]

E-campaigning CRM and CMS software options

A Comparison of E-campaigning tools

E-campaigning has been a vital tool for campaigners across the world to marry great quality with high quantities of actions. Today there are more campaigning software options than ever. Together with fellow consultants Lisa Vickers, Eugene Flynn and Florian Engel, I have researched and compiled a spreadsheet objectively comparing all the e-campaigning software options available[…]